brand-new balance launches newest sneakers with 3D printed sole



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brand-new balance has launched a brand-new tennis shoe platform created with the massachusetts-based 3D-printing professionals formlabs. called triplecell, the co-developed technology, makes the sole 10%lighter than other designs however boasts the very same cushioning. it will make its debut in 2 various releases: a 990 sport and the fuelcell echo.

images thanks to new balance

‘ triplecell will deliver the market’s peak expression of information to create with smooth transitions in between variable properties underfoot’, states katherine petrecca, new balance general supervisor, innovation design studio.

‘ 3d printing is altering how business approach manufacturing, with this statement brand-new balance is pioneering localized manufacturing,’ said dávid lakatos, primary product officer of formlabs.

‘ by getting rid of the dependence on molds and direct printing for both prototyping and production, their group shifts from months to hours in the development and production cycles.’

‘ we’re moving towards a world where design cycles are surrounding the whim of the consumer and it’s exciting to be on the frontlines of this with new balance,’ he adds.

brand-new balance will introduce the 990 sport on june 28 th. the fuelcell echo on september 15 th both including triplecell technology, with the anticipated retail value of $185 USD and $175 USD respectively.

project info

business: new balance

partners: formlabs

models: 990 sport/ fuelcell echo

cost: $185 USD and $175 USD respectively

kieron marchese I designboom

jun 28, 2019

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About Ronnie

Ronald Antonio O'Sullivan OBE (born 5 December 1975) is an English professional snooker player who is widely regarded as one of the greatest players in the history of the sport. He has won five World Championships, a record seven Masters titles, and a record seven UK Championships, setting a record total of 19 titles in Triple Crown tournaments. He shares the record for the most ranking titles (36) with Stephen Hendry. His career earnings of over £10 million put him in first place on snooker's all-time prize-money list. Winning the Tour Championship on 24 March 2019 made him the sport's current world number one, the fourth time in his career that he has held the top position and the first time he has been number one since May 2010. This is the longest gap between number one spells by any player in history.