brand-new balance has launched a brand-new tennis shoe platform created with the massachusetts-based 3D-printing professionals formlabs. called triplecell, the co-developed technology, makes the sole 10%lighter than other designs however boasts the very same cushioning. it will make its debut in 2 various releases: a 990 sport and the fuelcell echo.
images thanks to new balance
‘ triplecell will deliver the market’s peak expression of information to create with smooth transitions in between variable properties underfoot’, states katherine petrecca, new balance general supervisor, innovation design studio.
‘ 3d printing is altering how business approach manufacturing, with this statement brand-new balance is pioneering localized manufacturing,’ said dávid lakatos, primary product officer of formlabs.
‘ by getting rid of the dependence on molds and direct printing for both prototyping and production, their group shifts from months to hours in the development and production cycles.’
‘ we’re moving towards a world where design cycles are surrounding the whim of the consumer and it’s exciting to be on the frontlines of this with new balance,’ he adds.
brand-new balance will introduce the 990 sport on june 28 th. the fuelcell echo on september 15 th both including triplecell technology, with the anticipated retail value of $185 USD and $175 USD respectively.
project info
business: new balance
partners: formlabs
models: 990 sport/ fuelcell echo
cost: $185 USD and $175 USD respectively
kieron marchese I designboom
jun 28, 2019