IKEA Partners With UNYQ to Make Gaming More Comfy

IKEA has revealed the first prototypes of its ongoing cooperation with UNYQ— a style company that focuses on 3D-printed medical wearables– and Area Academy, which runs educational structures, programs and courses relating to e-sports. Called UPPKOPPLA, the collection is aimed at improving life for gamers, with the very first three items adjustable for the user’s body.

The very first 3 models to be revealed are a wristband to provide assistance and prevent injury, keycaps to alter the feel of the keyboard and a mouse “bungee” for video gaming accuracy. Moving forward, UPPKOPPLA will broaden to include a series of other house items including more personalized gaming accessories as well as desk supports, chairs and tables.

These items will be readily available from 2020, and will launch through a special app. This app will utilize your phone’s video camera to scan your hand and wrist, meaning that the wristband will be produced precisely to the specs and requirements of your body. For the other products, customization choices will consist of the slant, softness and texture.

In the future, IKEA wants to use this adjustable technology to create items for other groups of people. Revealing the UPPKOPPLA variety, IKEA included that “the aspiration is that new learnings from personalization for players will lead to options for people struggling with, for example, physical disabilities or physical pressures.”

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UNYQ is delighted to reveal the launch of 3 new customised items for the global gaming community in partnership with the Swedish furnishings giant IKEA. The products are part of IKEA and UNYQ’s broader collection titled UPPKOPPLA, suggesting ‘online’, and will consist of a series of products to improve the video gaming experience and surrounding life at house. UNYQ revealed these new items today at IKEA’s yearly Democratic Style Day in Älmhult, southern Sweden. There are an estimated 2.2 billion gamers worldwide playing for a total of 14 billion hours weekly. Gamers spend a big part of their time online, sitting for hours on end, which can lead to enormous physical stress on the body. Drawing on the know-how and input of Area Academy, an instructional e-sport company with a thorough understanding of the unique wants and requires of players, UNYQ and IKEA recognized an opportunity to produce products which are not just practical, personalized and style driven, however also offer ergonomic advantages. Personalize. Safeguard. Improve. Your new skin in the game Readily available2020 #ikeatoday #ikeaddd2019 #ikea ## likenoother #unique #gamingsetup #ergonomics #respawn #itsallaboutyou @carbon @areaacademy

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