Sports

In Paris, Nike Women Debuts National Group Soccer Kits, High-Performance Sports Bras, Shoes and Apparel

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Ahead of the 2019 Women’s World Cup this summertime, the international sports brand is pushing forward its innovation and offerings for female clients and athletes.

Hundreds of influencers and media experts– plus more than 40 leading female athletes– from all over the world collected at the Palais Brongniart in Paris on Monday to witness the launching of Nike Women’s upcoming releases for the summer season. The piece de resistance? A total of 14 nationwide team kits that will equip the gamers throughout this year’s Women’s World Cup, which will occur in France beginning in June.

Nike's national team kits for the 2019 Women's World Cup. Photo: Courtesy of Nike

Nike’s nationwide team kits for the 2019 Women’s World Cup. Photo: Courtesy of Nike

The occasion’s major expose showcased the teams’ home and away uniforms– specifically created with the female players in mind for the very first time– with a remarkable discussion that included looks from Brandi Chastian (of 1999 World Cup-winning, sports bra-flexing fame), as well as Meg Rapinoe and Alex Morgan of the U.S. Women’s National Soccer group. Olympians Simone Biles (gymnastics), Ibtihaj Muhammad (fencing), Vashti Cunningham (track and field) and Sue Bird (basketball) likewise took part in the unique runway program, which furthermore highlighted Nike’s newest launches for footwear, apparel and its high-performance sports bras.

Nike Women's Fe/Nom Flyknit Bra. Photo: Courtesy of Nike

Nike Women’s Fe/Nom Flyknit Bra. Picture: Thanks To Nike

Though the global sports brand name has been pushing forward its innovation and offerings for female clients in current years– especially within the tennis shoe space, through new retail principles and exclusively-for-women releases — Nike is increasing its focus particularly on sport this season. “There is an extraordinary momentum right now around ladies’s sports and we’re stimulated and excited about purchasing and inspiring the next generation,” said Nike Women VP and GM Rosemary St. Clair in an interview with Fashionista. As the leading brand amongst expert female football groups, the timing around the World Cup was too good of a platform and marketing chance to skip.

Nike’s efforts of its dedication first went public in January with the release of its ” Dream Crazier” campaign, an emotionally moving industrial highlighting a few of the greatest moments in females’s sports. Moving on, the brand will also assist influence and encourage future female athletes on a grassroots level. ( Research from the Women’s Sports Foundation in 2018 reveals that teen ladies are less likely to take part in sports than teen kids.) “We wish to make sure that we’re supplying mentorship and female coaches around the globe in significant markets and cities, so that those ladies can go on to play,” described St. Clair.

Nike Women's sneakers. Photo: Courtesy of Nike

Nike Women’s sneakers. Image: Courtesy of Nike

It’s typically neglected just how crucial the sports bra is for women’s physical fitness and efficiency, which is why Nike is likewise refining in on broadening its innovation and fit behind the athletic garment. This summer season, the brand name’s sports bra collection will boast as much as 57 styles throughout three support levels in measure to 44 G, along with brand-new developments and various materials. Nike’s Fe/Nom Flyknit Bra, which initially debuted in 2017 using the brand’s signature Flyknit innovation, will also be offered to the gamers on the pitch at the Women’s World Cup.

Nike is continuing to reimagine its garments and footwear for women, too. Over the next few months, expect to see its newest tennis shoe styles in more colorways, plus additions to partnerships with brands like Swarovski. Likewise to how the ladies’s footwear designers revamped Nike’s iconic shapes, the females’s garments group will be providing brand-new, elegant takes on its Tech Pack collection, as well as more fashion-forward garments for the soccer fan, which includes Nike logos from the archives.

Nike Women's apparel. Photo: Courtesy of Nike

Nike Women’s clothing. Photo: Thanks To Nike

While the excitement surrounding females’s soccer will surely grow much more this summer, Nike will continue to tune in to what sports (and beyond) are very important to its women’s clients, in addition to the spaces in the market that need to be filled. For instance, Nike presented its yoga line last spring and launched its Pro Hijab worldwide at the end of2017 “She’s telling us what sport is,” said St. Clair. “And we’re reacting to that and making certain we have that product for her.”

Disclosure: Nike paid for my travel and accommodations to go to and cover the occasion.

Homepage image: Nike Women’s event in Paris. Image: Thanks To Nike

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About Ronnie

Ronald Antonio O'Sullivan OBE (born 5 December 1975) is an English professional snooker player who is widely regarded as one of the greatest players in the history of the sport. He has won five World Championships, a record seven Masters titles, and a record seven UK Championships, setting a record total of 19 titles in Triple Crown tournaments. He shares the record for the most ranking titles (36) with Stephen Hendry. His career earnings of over £10 million put him in first place on snooker's all-time prize-money list. Winning the Tour Championship on 24 March 2019 made him the sport's current world number one, the fourth time in his career that he has held the top position and the first time he has been number one since May 2010. This is the longest gap between number one spells by any player in history.