Jaguar Land Rover Less Certain About Battery Powered SUVs in 2019



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By on October 1, 2019

Despite delivering what could be considered a desirable premium EV with the I-Pace, Jaguar Land Rover admits it’s not entirely sold on the idea of electric sport utility vehicles. Due to their size, SUVs and crossovers are inherently heavier than traditional sedans — placing them at odds with the goal of maximizing efficiency.

More mass means diminished range. While this can be offset by a manufacturer installing larger battery packs, that increases costs and ultimately adds more heft to the single heaviest component in an EV. Large electrics bring other issues to the engineering table, too.

“The larger the vehicle the larger the aero challenge. If you’re not careful you end up with such big batteries and you make the vehicles so heavy that as you race down the autobahn the range disappears,” Nick Rogers, JLR’s head of engineering, told media at the company’s revamped engineering and design center in Gaydon, England.

Aerodynamic compromises are as plain as the nose on the I-Pace’s face. While Jaguar’s utility models are often sleeker than the competition, the all-electric I-Pace crossover takes things a step further by offering about the same ground clearance as a Honda Accord. While not hideous (or bad to drive), these compromises informed the shape of the model as much as anything else — which is probably why its silhouette matches that of Tesla’s Model X so closely. Until new advancements in battery technology crop up, this may be the only shape for the job.

Rogers said that delivering JLR’s SUV-related emission goals could require bringing “other technologies into play.” According to Automotive News, he suggests hydrogen technology as a possible alternative.

Unfortunately, the automaker’s leadership has mocked the idea of hydrogen-powered cars for years. Only small pockets of the planet have any fueling infrastructure in place, making global proliferation extremely slow in a best-case scenario. Wolfgang Ziebart, JLR’s head of product development, claimed he had no faith in the technology back in 2016. “The well to wheel relationship from the energy source to the vehicle is a disaster,” he said.

Jaguar Land Rover appointed a new head of hydrogen and fuels cells in March, but the company has not indicated its pursuit of any hydrogen-related research thus far. Rogers remains optimistic, however, and believes hydrogen could be a viable solution “if you’re creating the hydrogen with renewable energy.”

That’s not to suggest JLR is abandoning alternative-energy vehicles, however. Land Rover is currently attempting to add more plug-in hybrids to its fleet — including the new Defender. It also has a standing agreement with BMW to jointly develop electric powertrains.

From Automotive News:

JLR could benefit from its partnership with BMW after agreeing in June to work with its German rival on electric drive units.

BMW is currently collaborating with Toyota on fuel cells and will launch a test fleet of fuel cell versions of the X5 and X7 SUVs in 2021.

However, BMW said it backs batteries over fuel cells for creating zero-emission cars.

“The development we expect for battery density would make BEVs the most-efficient solution,” Klaus Froehlich, BMW Group board member for development, said on the sidelines of the company’s NextGen event in June.

Froelich said a fuel cell powertrain is 10 times more expensive than a full-electric one. The prices will not be comparable until about 2025, he said.

It should also be mentioned that, despite the I-Pace receiving a fair amount of praise for its on-road dynamics and adequate, 234-mile range, the model has not been a sales success. In the United States, Jaguar only moves around 200 units per month. Europe performed better and saw a surge in volume a few months after the 2018 launch, peaking at 2,983 deliveries last December. However, EU sales have declined since then, with July seeing a scant 774 orders.

[Images: Jaguar Land Rover]


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Ronald Antonio O'Sullivan OBE (born 5 December 1975) is an English professional snooker player who is widely regarded as one of the greatest players in the history of the sport. He has won five World Championships, a record seven Masters titles, and a record seven UK Championships, setting a record total of 19 titles in Triple Crown tournaments. He shares the record for the most ranking titles (36) with Stephen Hendry. His career earnings of over £10 million put him in first place on snooker's all-time prize-money list. Winning the Tour Championship on 24 March 2019 made him the sport's current world number one, the fourth time in his career that he has held the top position and the first time he has been number one since May 2010. This is the longest gap between number one spells by any player in history.