Nike Invests in Accessible Footwear Tech Company HandsFree Labs



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Nike Invests in Hand-Free Sneaker Technology HandsFree Labs Disabled Less Abled People Consumers Sneakers Footwear Swoosh Brand Easy Access Foot Activated Shoe Technology

Nike has invested in the future of accessible footwear with its latest strategic investment, putting funds into the Utah-based company HandsFree Labs.

The investment includes an intellectual property license and allows Nike to have further understanding of HandsFree Labs’ Foot Activated Shoe Technology (F.A.S.T.) solution. The technology allows consumers to step in and out of their sneakers without the use of their hands, making footwear easier for the less abled.

Nike’s partnership will expand its understanding and use of innovative technology that will enable the footwear label to grow its consumer base by providing new products. As reported by Footwear News, Nike’s president of innovation Tom Clarke said, “Our Nike FlyEase platform is aimed at providing greater access to sport for all athletes, and we believe HandsFree Labs’ ‘easy on-and-off’ technology has the potential to broaden and enhance this effort by removing barriers to play and making sport easier for more people.”

Monte Deere, CEO of HandsFree said, “F.A.S.T. is a growing collection of technologies for the footwear industry and an irreversible step forward in the way shoes are made and worn, introducing broad accessibility and convenience in footwear.”

In other news, Nike has crafted a line-up of special Air Force 1s for New York, LA and Chicago.

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About Ronnie

Ronald Antonio O'Sullivan OBE (born 5 December 1975) is an English professional snooker player who is widely regarded as one of the greatest players in the history of the sport. He has won five World Championships, a record seven Masters titles, and a record seven UK Championships, setting a record total of 19 titles in Triple Crown tournaments. He shares the record for the most ranking titles (36) with Stephen Hendry. His career earnings of over £10 million put him in first place on snooker's all-time prize-money list. Winning the Tour Championship on 24 March 2019 made him the sport's current world number one, the fourth time in his career that he has held the top position and the first time he has been number one since May 2010. This is the longest gap between number one spells by any player in history.