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Why Orlebar Brown Embodies Sunshine, Travel, Joy And Prosperity For Millennials At The Beach

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“Orlebar Brown Blue Collection 2019”

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Orlebar Brown.

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Why is it that we find informal communication with retail sales people helpful in times of distress? I am inclined to say that all too often, we are reluctant to voice our inner style fears and insecurities to others. We fear that if we open up, we will be seen as weak or unworthy. Moreover, we sense that there is a limit to the willingness of others to listen to our style conundrums.

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Some puzzlement has been expressed by many American men with concern to what type of bathing suit to purchase for this Spring/Summer 2019 season. For those of us just setting out to shop for a new bathing suit, the thought of a colorful splash of water may seem invigorating. In fact, these days, swimwear for men has developed significantly in response to rapidly changing consumer taste levels. As far as I know, no one has ever quarreled with the underlying logic of modern day swimwear. In an environment where consumers are benefiting from the tremendous windfall of advancements in both product design and fabric technology, it is relatively easy to project optimum sales growth for an established brand making forthright changes in product development.

.

.

In an alternative approach to the transition developed in today’s menswear marketplace, Orlebar Brown has achieved great success by combining various elements of swimwear technology with modified design. The formula provides a benefit in comfort and style – a combination that is a sure-fire win for most millennial’s and Gen Z consumers seeking new and exciting product offerings with a vintage feel.

.

Following their CR18 maritime theme, Orlebar Brown’s latest collection continues the narrative by venturing into the depths of the sea. The brand has applied vibrant colors to their collection delivering a bright palette and distorted geometrics that imitate the surface on rippled water. Turning up the saturation with a color palette of hot coral, blazing yellow, spring green and Bahama blue against neutrals of navy, white and pewter, this season’s collection radiates feel-good hues grounded with base neutrals. The brands signature eye-catching prints include a collaboration with London-based studio Good Wives & Warriors, comprised of illustrators Becky Bolton and Louise Chappell.

.

.

The Summer Sport collection expands with the addition of Coolmax® The fabric carries moisture away from the body to keep the wearer cool and dry on hot days, helping to optimize performance during indoor and outdoor sporting activities.The Merino wool horton button-less polo is set to be this season’s hero piece. The polo has been developed with intarsia stripes and a contrast panel that lend a modern-meets-vintage look.

.

I recently had the privilege to speak with founder Adam Brown about the essence of the brand, what men are seeking today in swimwear and Orlebar Brown’s newly developed collection for a dynamic season ahead.

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Joseph DeAcetis: Talk to Forbes about the history, essence and DNA of the brand?

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Adam Brown: The idea for Orlebar Brown came in 2005 during a particular holiday. We launched as a tailored approach to swim shorts and have now evolved into a full lifestyle collection that embodies sunshine, travel, happiness and good times. The word ‘holiday’ is central to everything we do: it is the essence of OB and defines our purpose. The idea came from being on holiday, our customers wear our clothes when they are on holiday; everything is designed with particular types of holiday in mind. Whether sporting, relaxed or something else, the memories they post on social media are of them on holidays. We bring that alive in both product and content that defines our DNA.

.

. .
.

“Orlebar Brown Blue Collection 2019”

.
Orlebar Brown.

.

JD: In your words, what are men seeking today in swimwear, and how are you addressing their concerns through product development?

.

AB: Although only 35%of our sales are from swim shorts, for us they are central. Swimwear historically was seen as an add-on to any collection. It is now a category in itself and the whole idea of planning and dressing for holidays is widely accepted. Men think about what they will be wearing for their holidays—it is not just about packing a tatty T-shirt and an old faded pair of baggy shorts.The tailored approach in general is about confidence. Everyone looks better in something that fits them properly whatever their body shape. In a time where social media is so important, whilst I don’t believe everyone thinks like this, there is a consensus that it is ok to be camera-ready as well as wanting to feel good in what they wear. Holidays tend to be a vibrant environment which allows people to be more expressive with their style. We offer swimwear with a flattering tailored fit in a range of finishes, from plain to photographic prints, to suit all personalities.

.

. .
.

“Orlebar Brown Blue Collection 2019”

.
Orlebar Brown

.

.

JD: What makes you unique within the sea of men’s swimsuits?

.

AB: We make the original and best tailored swim shorts, quality assured by our 5-Year Guarantee. Our fit is based on a pair of men’s traditional tailored trousers and have been expertly crafted from no less than 60 elements, such is our attention to detail. We also offer customers the opportunity to personalise their shorts using our Design Your Own #SnapShorts service.

.

. .
.

“Orlebar Brown Blue Collection 2019”

.
Orlebar Brown.

.

JD: Talk to us about the current collection – style, color, trims and shape?

.

AB: The word ‘explorer’ was our starting point. When on holiday we are all explorers, so we thought about what that means and we interpret that into Riviera, sport and coastal environments as well as the typical beach world. Utilitarian in style, yet luxe in fabric we’ve brought together the best of both worlds to create an Orlebar Brown version of the castaway wardrobe. All of our core fabrics such as towelling, linen and pique are now partnered with garment-dyed cottons and painterly, camouflage prints with a great new summery palette of watermelon pink, rainforest green and waterfall blue.

.

JD: If there was one celebrity you would like to see wearing your product, who would that be and why?

.

AB: I’m always thrilled when I see anyone wearing Orlebar Brown, whether it’s a celebrity or not. I love that the product appeals to such a breadth of customers regardless of age or lifestyle like Sir Paul McCartney, Jay Z, Cristiano Ronaldo and Michael Fassbender.

.

. .
.

“Orlebar Brown Blue Collection 2019”

.
Orlebar Brown.

.

JD: How has technology aided in the development of the brand, for both product and e-commerce?

.

AB: We started as an online business and as with everyone else, technology has to be central to everything we do. This includes enabling our customers to personalise product through our #Snapshorts App and insights into consumer behaviour which have allowed us to provide fantastic customer service or tell stories in a directly personal, responsive way.

.

JD: What does a typical week look like for you?

.

AB: A week will either fall into one of two categories: home or travelling. At home in London, my week is very routine-based so I’ll walk the dogs and exercise in the morning, then go to our West London office for meetings which will encompass anything customer-facing like product development, design or marketing. If I’m travelling, I’ll usually have no idea where I’m going to be or what I’m going to be doing.

.

JD: Give me three adjectives to describe your brand?

.

AB: Vibrant, tailored and brave.

.

. .
.

“Orlebar Brown Blue Collection 2019”

.
Orlebar Brown

.

.

JD: Talk to us about your creative strategy; the creative, your marketing strategy, and development to reach your demographic?

.

AB: Our creative strategy is informed by our purpose. Orlebar Brown is far more than just a collection of clothes. Everything we do comes back to holidays; what makes them fabulous, the things we see, the people we meet, the memories they create and the health benefits. How we can enable our customers to holiday better really does inform our marketing strategy, product development and ultimately how and what we talk to our customers about.

.

. .
.

“Orlebar Brown Blue Collection 2019”

.
Orlebar Brown

.

.

JD: What is your growth strategy for the next 3 years?

.

AB: We’ve barely started. Even if we look at the potential market just in our swimwear category, we’ve reached less than 1%of the people who could potentially buy a pair of our swim shorts. Swimwear is actually less than 40%of our business so when thinking about our growth strategy, we want to reach the 99%who don’t know us, as well as introduce them to all the other categories we do. Territory is important since we are designed to be worn around the world. America will soon be our biggest market, in addition to expanding in Australia and growing our presence in the Middle East. We have to be international. And of course, mobile is a great way to reach people wherever they are in the world

.

. .
.

“Orlebar Brown Blue Collection 2019”

.
Orlebar Brown.

.

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” Orlebar Brown Blue Collection2019″

Orlebar Brown

Why is it that we find informal communication with retail sales individuals helpful in times of distress? I am inclined to say that all frequently, we hesitate to voice our inner design worries and insecurities to others. We fear that if we open up, we will be viewed as weak or unworthy. Furthermore, we pick up that there is a limitation to the desire of others to listen to our design quandaries.

Some wonder has actually been expressed by numerous American men with concern to what type of swimwear to
acquire for this Spring/Summer2019 season. For those people simply setting out to shop for a brand-new swimwear, the idea of a vibrant splash of water may seem stimulating. In truth, nowadays, swimsuit for men has actually established significantly in action to rapidly altering customer taste levels. As far as I know, nobody has actually ever quarreled with the underlying logic of contemporary swimsuit. In an environment where customers are taking advantage of the incredible windfall of advancements in both item style and material innovation, it is relatively simple to project optimal sales development for an established brand making sincere modifications in product development.

In an alternative method to the shift developed in today’s menswear marketplace, Orlebar Brownhas actually accomplished excellent success by combining numerous components of swimwear innovation with customized style. The formula offers a benefit in comfort and style- a combination that is a sure-fire win for many millennial’s and Gen Z customers seeking brand-new and interesting item offerings with a vintage feel.

.

Following their CR18 maritime theme, Orlebar Brown’s latest collection continues the narrative by venturing into the depths of the sea. The brand has used dynamic colors to their collection providing a bright scheme and distorted geometrics that imitate the surface on rippled water. Turning up the saturation with a color palette of hot coral, blazing yellow, spring green and Bahama blue versus neutrals of navy, white and pewter, this season’s collection radiates feel-good shades grounded with base neutrals. The brands signature captivating prints include a partnership with London-based studio Excellent Spouses & Warriors, consisted of illustrators Becky Bolton and Louise Chappell.

.

The Summertime Sport collection broadens with the addition of Coolmax & reg; The material brings wetness away from the body to keep the wearer cool and dry on hot days, assisting to optimize performance during indoor and outdoor sporting activities.The Merino wool horton button-less polo is set to be this season’s hero piece. The polo has actually been established with intarsia stripes and a contrast panel that lend a modern-meets-vintage appearance.

I just recently had the benefit to consult with founder Adam Brown about the essence of the brand name, what males are looking for today in swimsuit and Orlebar Brown’s recently established collection for a dynamic season ahead.

Joseph DeAcetis: Talk to Forbes about the history, essence and DNA of the brand?

Adam Brown: The concept for Orlebar Brown can be found in2005 throughout a specific holiday. We launched as a tailored method to swim shorts and have now evolved into a complete way of life collection that embodies sunlight, travel, happiness and good times. The word’ holiday’ is central to everything we do: it is the essence of OB and specifies our purpose. The idea came from being on vacation, our consumers use our clothes when they are on vacation; everything is developed with specific kinds of vacation in mind. Whether sporting, unwinded or something else, the memories they post on social media are of them on vacations. We bring that alive in both item and material that defines our DNA.

.

.

.

” Orlebar Brown Blue Collection2019 “

.Orlebar Brown

JD: In your words, what are men looking for today in swimsuit, and how are you resolving their issues through item development?

AB: Although only35%
of our sales are from
swim shorts, for us they are central. Swimwear historically was seen as an add-on to any collection. It is now a classification in itself and the entire idea of planning and dressing for holidays is widely accepted.
Men believe about what they will be using for their holidays– it is not practically packing a tatty T-shirt and an old faded pair of baggy shorts.The tailored method in general has to do with self-confidence. Everybody looks much better in something that fits them appropriately whatever their body shape. In a time where social networks is so crucial, whilst I do not believe everybody believes like this, there is an agreement that it is ok to be camera-ready along with wanting to feel good in what they wear. Vacations tend to be a vibrant environment which enables individuals to be more meaningful with their style. We offer swimwear with a flattering tailored fit in a variety of finishes, from plain to photographic prints, to match all personalities.

.

.
.

.

” Orlebar Brown Blue Collection 2019″

. Orlebar Brown .

JD: What makes you distinct within the sea of guys’s swimsuits?

AB: We make the original and best customized swim shorts, quality guaranteed by our 5-Year Warranty. Our fit is based on a set of males’s conventional tailored trousers and have been skillfully crafted from no less than60 elements, such is our attention to information.
We also use consumers the opportunity to personalise their shorts using our Style Your Own #SnapShorts service.

.

.

“Orlebar Brown Blue Collection2019”

Orlebar Brown

JD: Speak with us about the current collection- design, color, trims and shape?

.

AB: The word’ explorer’ was our starting point. When on vacation we are all explorers, so we thought about what that means and we translate that into Riviera, sport and coastal environments as well as the normal beach world. Practical in
style, yet luxe in fabric we’ve brought together the very best of both worlds to create an Orlebar Brown version of the castaway wardrobe
.
All of our core fabrics such as towelling, linen and pique are now partnered with garment-dyed cottons and painterly, camouflage prints with a terrific brand-new
summery palette of watermelon pink, jungle green and waterfall blue.

JD: If there was one celeb you would like to see using your item, who would that be and why?

AB: I’m constantly delighted when I see anyone wearing Orlebar Brown, whether it’s a celebrity or not. I like that the product attract such a breadth of consumers despite age or way of life like Sir Paul McCartney, Jay Z, Cristiano Ronaldo and Michael Fassbender.

.

.

.

” Orlebar Brown Blue Collection 2019″

Orlebar Brown

.

.

JD: How has innovation helped in the development of the brand, for both product and e-commerce?

.

AB: We started as an online business and just like everyone else, technology needs to be main to whatever we do.

This includes allowing our customers to personalise product through our #Snapshorts App and insights into consumer behaviour which have actually permitted us to supply fantastic client service or inform stories in a straight personal, responsive method.

JD: What does a normal week appear like for you?

AB: A week will either fall into one of 2 classifications: home or taking a trip. At house in London, my week is really routine-based so I’ll stroll
the pets and exercise in the morning, then go to our West London workplace for conferences which will incorporate anything customer-facing like product development, style or marketing. If I’m taking a trip, I’ll usually have no idea where I’m going to be or what I’m going to be doing.

JD: Provide me 3 adjectives to explain your brand name?

AB: Lively, tailored and brave.

.
.

“Orlebar Brown Blue Collection 2019”

Orlebar Brown

.

JD: Talk with us about your imaginative strategy; the imaginative, your marketing method, and development to reach your market?

AB: Our imaginative method is informed by our purpose.
Orlebar Brown is much more than just a collection of clothing.
Whatever we do comes back to vacations; what makes them fabulous, the things we see, the individuals we fulfill, the
memories they produce and the health advantages.
How we can enable our consumers to vacation better actually does inform our marketing technique, item development and eventually how and what we speak with our customers about.

.

.

” Orlebar Brown Blue Collection 2019″

Orlebar Brown .

.

JD: What is your development method for the next 3 years?

.

AB: We have actually barely started. Even if we look at the possible market simply in our swimwear classification, we have actually reached less than 1%of individuals who might possibly purchase a set of our swim shorts. Swimwear is really less than40%

of our business so when believing about our growth method, we wish to reach the99%who do not understand us, as well as introduce them to all the other classifications we do.
Area is necessary because we are designed to be worn worldwide. America will quickly be our biggest market, in addition to broadening in Australia and growing our existence in the Middle East. We need to be worldwide. And obviously, mobile is a terrific way to reach people anywhere
they remain in the world

.

..
.

.

” Orlebar Brown Blue Collection2019″

Orlebar Brown.

” >

.

.

.

” Orlebar Brown Blue Collection2019″

Orlebar Brown

.

.

Why is it that we find casual interaction with retail sales individuals valuable in times of distress? I am inclined to say that all too often, we are hesitant to voice our inner style fears and insecurities to others. We fear that if we open up, we will be viewed as weak or unworthy. Furthermore, we sense that there is a limit to the desire of others to listen to our design dilemmas.

Some perplexity has been expressed by many American males with issue to what kind of swimwear to buy for this Spring/Summer2019 season. For those people just setting out to look for a brand-new swimwear, the idea of a colorful splash of water might appear stimulating. In fact, nowadays, swimsuit for males has actually developed substantially in reaction to quickly altering customer taste levels. As far as I know, nobody has actually ever quarreled with the underlying reasoning of modern day swimsuit. In an environment where customers are taking advantage of the incredible windfall of advancements in both item design and fabric technology, it is reasonably easy to forecast optimal sales growth for a recognized brand making sincere modifications in item development.

In an alternative method to the shift established in today’s menswear marketplace, Orlebar Brown has actually attained great success by combining numerous aspects of swimwear technology with modified design. The formula supplies a benefit in convenience and style – a combination that is a sure-fire win for the majority of millennial’s and Gen Z customers looking for new and amazing item offerings with a classic feel.

Following their CR18 maritime style, Orlebar Brown’s latest collection continues the narrative by venturing into the depths of the sea. The brand name has actually used vibrant colors to their collection delivering a bright scheme and distorted geometrics that imitate the surface on rippled water. Turning up the saturation with a color scheme of hot coral, blazing yellow, spring green and Bahama blue against neutrals of navy, white and pewter, this season’s collection radiates feel-good shades grounded with base neutrals. The brands signature appealing prints include a collaboration with London-based studio Excellent Partners & Warriors, comprised of illustrators Becky Bolton and Louise Chappell.

The Summer season Sport collection expands with the addition of Coolmax ® The material brings moisture far from the body to keep the wearer cool and dry on hot days, helping to optimize performance throughout indoor and outdoor sporting activities.The Merino wool horton button-less(****************
) polo is set to be this season’s hero piece. The polo has been established with intarsia stripes and a contrast panel that provide a modern-meets-vintage look.

I just recently had the advantage to talk with creator Adam Brown about the essence of the brand name, what guys are seeking today in swimsuit and Orlebar Brown’s newly established collection for a vibrant season ahead.

Joseph DeAcetis: Talk With Forbes about the history, essence and DNA of the brand?

Adam Brown: The concept for Orlebar Brown came in 2005 throughout a specific holiday. We introduced as a tailored technique to swim shorts and have actually now developed into a full way of life collection that embodies sunshine, travel, joy and excellent times. The word ‘holiday’ is central to everything we do: it is the essence of OB and defines our purpose. The concept originated from being on vacation, our customers use our clothes when they are on vacation; whatever is created with specific types of holiday in mind. Whether sporting, unwinded or something else, the memories they post on social media are of them on holidays. We bring that alive in both item and content that specifies our DNA.

.

.

“Orlebar Brown Blue Collection 2019”

Orlebar Brown

.

JD: In your words, what are guys looking for today in swimsuit, and how are you resolving their concerns through item development?

AB: Although only 35 %of our sales are from swim shorts, for us they are main. Swimwear traditionally was viewed as an add-on to any collection. It is now a category in itself and the whole concept of planning and dressing for holidays is extensively accepted. Male think of what they will be using for their holidays– it is not practically loading a tatty T-shirt and an old faded set of baggy shorts.The tailored method in general is about confidence. Everyone looks much better in something that fits them properly whatever their body shape. In a time where social networks is so important, whilst I do not believe everybody thinks like this, there is a consensus that it is okay to be camera-ready along with wishing to feel excellent in what they wear. Vacations tend to be a dynamic environment which permits individuals to be more meaningful with their style. We offer swimwear with a flattering customized fit in a variety of surfaces, from plain to photographic prints, to match all characters.

.

.

“Orlebar Brown Blue Collection 2019”

Orlebar Brown

.

JD: What makes you distinct within the sea of men’s swimsuits?

AB: We make the initial and finest customized swim shorts, quality assured by our 5-Year Warranty. Our fit is based upon a set of males’s standard customized trousers and have actually been skillfully crafted from no less than 60 components, such is our attention to information. We likewise provide customers the chance to customise their shorts using our Style Your Own #SnapShorts service.

.

.

“Orlebar Brown Blue Collection 2019”

Orlebar Brown

.

JD: Talk to us about the current collection – style, color, trims and shape?

AB: The word ‘explorer’ was our beginning point. When on holiday we are all explorers, so we believed about what that means and we interpret that into Riviera, sport and seaside environments along with the common beach world. Utilitarian in design, yet luxe in fabric we’ve combined the best of both worlds to develop an Orlebar Brown version of the castaway closet. All of our core materials such as towelling, linen and pique are now partnered with garment-dyed cottons and painterly, camouflage prints with a fantastic new summery combination of watermelon pink, jungle green and waterfall blue.

JD: If there was one celebrity you want to see using your item, who would that be and why?

AB: I’m always delighted when I see anyone using Orlebar Brown, whether it’s a celeb or not. I love that the item interest such a breadth of customers no matter age or way of life like Sir Paul McCartney, Jay Z, Cristiano Ronaldo and Michael Fassbender.

.

.

“Orlebar Brown Blue Collection 2019”

Orlebar Brown

.

JD: How has innovation aided in the advancement of the brand, for both product and e-commerce?

AB: We began as an online organisation and just like everybody else, technology has to be main to whatever we do. This consists of enabling our consumers to personalise item through our #Snapshorts App and insights into customer behaviour which have actually permitted us to provide great client service or tell stories in a directly individual, responsive way.

JD: What does a common week appear like for you?

AB: A week will either fall into one of 2 classifications: house or taking a trip. In the house in London, my week is really routine-based so I’ll stroll the pet dogs and workout in the morning, then go to our West London office for meetings which will incorporate anything customer-facing like product development, style or marketing. If I’m travelling, I’ll generally have no concept where I’m going to be or what I’m going to be doing.

JD: Provide me three adjectives to describe your brand?

AB: Lively, tailored and brave.

.

.

“Orlebar Brown Blue Collection 2019”

Orlebar Brown

.

JD: Talk with us about your creative strategy; the imaginative, your marketing technique, and advancement to reach your market?

AB: Our creative technique is notified by our purpose. Orlebar Brown is far more than just a collection of clothing. Everything we do comes back to holidays; what makes them amazing, the things we see, individuals we meet, the memories they develop and the health advantages. How we can allow our clients to holiday better actually does notify our marketing technique, item development and eventually how and what we speak with our consumers about.

.

.

“Orlebar Brown Blue Collection 2019”

Orlebar Brown

.

JD: What is your growth method for the next 3 years?

AB: We’ve hardly begun. Even if we look at the possible market just in our swimsuit category, we’ve reached less than 1 %of individuals who might potentially buy a set of our swim shorts. Swimwear is actually less than 40 %of our organisation so when believing about our development technique, we want to reach the 99 %who don’t know us, along with present them to all the other categories we do. Territory is essential given that we are designed to be worn all over the world. America will soon be our biggest market, in addition to broadening in Australia and growing our existence in the Middle East. We need to be worldwide. And obviously, mobile is a fantastic method to reach people any place they remain in the world

.

.

“Orlebar Brown Blue Collection 2019”

Orlebar Brown

.

Learn More .

About Ronnie

Ronald Antonio O'Sullivan OBE (born 5 December 1975) is an English professional snooker player who is widely regarded as one of the greatest players in the history of the sport. He has won five World Championships, a record seven Masters titles, and a record seven UK Championships, setting a record total of 19 titles in Triple Crown tournaments. He shares the record for the most ranking titles (36) with Stephen Hendry. His career earnings of over £10 million put him in first place on snooker's all-time prize-money list. Winning the Tour Championship on 24 March 2019 made him the sport's current world number one, the fourth time in his career that he has held the top position and the first time he has been number one since May 2010. This is the longest gap between number one spells by any player in history.