By Aytekin Tank4 minute Read

Learning has never been so popular—or so accessible. Online startups like Skillshare, LinkedIn Learning, Coursera, and MasterClass teach everything from coding to character acting. Bloggers and influencers are churning out e-courses at a dizzying rate. And postsecondary institutions are offering more online classes than ever before.

Given the choice between schlepping to a community center for Italian classes or learning how to paint in your pajamas, it’s easy to to see why most people are happy to tune in online. Technology has enabled and, in some ways, equalized access to education. But is more knowledge always better? Beyond foundational education, does constant learning make us happier, more productive, or more successful? Not always.

In entrepreneurial and business circles, consuming information has become a competitive sport. It can also be a form of “productive procrastination.” No one can fault us for learning and expanding our knowledge, right? But obsessive reading, researching, and learning can provide a false sense of accomplishment.

Instead of using learning as a crutch, we should aim to acquire just enough knowledge to inform smart action. Here are some tips on how to approach learning with a little bit more intention.

Acquiring knowledge isn’t the same as understanding a subject matter

Tackling a big challenge, such as launching a company, requires more than an encyclopedic knowledge of facts and statistics. However, many of us still associate learning with memorization. In school, we read textbooks and listened passively to droning lectures—and much of that knowledge is long gone.

In the 1960s, National Training Laboratories measured student retention rates 24 hours after learning the same information in seven different ways. Participants retained just 5 percent of what they learned after a lecture, 10 percent from reading, 20 percent after audiovisual instruction, and 30 percent through demonstration. Retention rates rose to 50 percent with discussion, 75 percent after practice by writing or doing, and 90 percent after teaching or immediate use.

Most of us won’t teach a class after we finish a book. But we could discuss the material with a colleague or a mastermind group, upload a video tutorial, or teach an intern what we’ve learned. That’s going to help us retain what we just learned.

Forced learning kills creativity

The desire to learn is coded in our DNA. Watch a baby grapple with a toy or a toddler trying to walk and you can see our innate drive to explore. Consider, too, how you learned to speak your native language; I’ll bet it didn’t involve flash cards. Learning is natural and fun, until we force it. “We send [children] to school and then we wonder why they’re no longer self-motivated,” said Peter Gray, a professor of psychology at Boston College, “because we’ve taken away the basic motives for learning: curiosity, playfulness, sociability.”

Observations like Gray’s inspired the 1970s unschooling movement, which is not to be confused with homeschooling. Coined by educator John Holt, the word “unschooling” refers to a philosophy that advocates learner-chosen activities as the engine for education. In essence, a child’s curiosity drives their curriculum.

We can’t repeat our own school experiences, but we can apply this philosophy to ourselves. We can be honest about our motivations for learning. For example, are we seeking knowledge about a topic of true interest? Or are we trying to look smarter in staff meetings? The most successful people I know go deep into the areas they enjoy most. They hone their talents and build on their strengths.

There is such a thing as too much information

The “empowering” data we increasingly gather from devices like fitness trackers might seem like a step forward. It makes intuitive sense that having more health and wellness information would equip us to make positive changes. But according to a series of experiments published in 2016, measuring activities can actually make them feel like work. “More data is not always better and can, in fact, be harmful,” wrote Timothy Caulfield, a health law and policy chair at the University of Alberta. “It can also suck the joy out of your day.”

Research shows that monitoring our sleep, steps, calories burned, and other productivity data can prevent us from engaging in valuable activities. For example, a large, long-term clinical trial found that participants who wore fitness trackers lost significantly less weight than participants who didn’t. Those sporting wearables weren’t any fitter either.

Sometimes, it’s more important to unlearn than to learn

We usually think of learning as a way to expand our knowledge. However, there are times when we need to unlearn outdated ideas or routines. Psychologists call this “proactive interference,” and it’s a process of deliberately discarding obsolete, unhelpful, or redundant knowledge.

At my company, JotForm, we love hiring interns, because they haven’t acquired less-than-ideal work habits. They often approach challenges with creative ideas and a refreshing lack of bias. We can all learn from this mindset. It’s not always easy, but with each new project, you can ask yourself what makes it different from previous ones. This question can break the tendency to run on autopilot (and is sometimes more helpful than reading new information.)

Don’t lose your curiosity

Too much knowledge without action can produce overwhelm and frustration—and information loses power when it’s not put into use. There’s no need to obsess about learning everything that’s now at our fingertips. Instead, focus on growing your knowledge in areas that matter most to you. The less we worry about staying up-to-date on the latest books, podcasts, and e-courses, the more time we have to pursue meaningful goals.

Aytekin Tank is the founder of JotForm, a popular online form builder. Established in 2006, JotForm allows customizable data collection for enhanced lead generation, survey distribution, payment collections and more.